Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Auflage 18
- eBook (Kortext ePub) 54,25 €
- Buch 85,07 €
Produktdetails
Verlagsnummer: 9781292745275
ISBN: 978-1-292-74527-5
Produkttyp: Buch
Verlag: Pearson
Erscheinungsdatum: 30.06.2025
Seiten: 672
Vorgängertitel: 9781292441405
Auflage: 18
Sprache: Englisch
Artikelbeschreibung
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
