Fred David, Fred R David, Forest R. David, Meredith E. David

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Auflage 18

For strategic management courses.

A practical, skills-oriented approach to strategic management

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today's complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated discussions, examples and cases. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Produktdetails

Verlagsnummer: 9781292477374
ISBN: 978-1-292-47737-4
Produkttyp: eBook (Kortext ePub)
Verlag: Pearson
Erscheinungsdatum: 30.06.2025
Dateigröße in MB: 74.72
Auflage: 18
Sprache: Englisch

Artikelbeschreibung

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.