Strategic Marketing for Non-Profit organisations: Pearson New International Edition PDF eBook

Strategic Marketing for Non-Profit organisations: Pearson New International Edition PDF eBook

Strategic Marketing: Pearson New International Edition PDF eBook

Strategic Marketing: Pearson New International Edition PDF eBook

Michael Baker, Susan Hart

Product Strategy and Management e book

Auflage 2

From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion.

The nature and practice of these processes are central to the firm’s overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm.

Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.

The full text downloaded to your computer

With eBooks you can:

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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    59,91 €

Produktdetails

Verlagsnummer: 9781408250273
ISBN: 978-1-4082-5027-3
Produktform: eBook (PDF)
Verlag: FT Publishing International
Erscheinungsdatum: 19.04.2007
Dateigröße in MB: 6.94
Auflage: 2
Sprache: Englisch

Artikelbeschreibung

From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion.

The nature and practice of these processes are central to the firm’s overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm.

Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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