Organisational Behaviour for the Hospitality Industry: Pearson New International Edition PDF eBook

Organisational Behaviour for the Hospitality Industry: Pearson New International Edition PDF eBook

The Business of Tourism Management

The Business of Tourism Management

Roy Cook, Cathy H. C. Hsu, Lorraine Taylor

Tourism: The Business of Hospitality and Travel, eBook, Global Edition

Auflage 6

For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    51,35 €

Produktdetails

Verlagsnummer: 9781292221687
ISBN: 978-1-292-22168-7
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 08.09.2017
Dateigröße in MB: 68.25
Auflage: 6
Sprache: Englisch
Produktfinder