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Challenge your students with our simulations in Business, Marketing, Management, and Accounting.
What if your students experienced making business decisions in a realistic environment? Our partner Praxar offers simulations designed for classroom, hybrid, or distance learning at the college and university level. This stimulating learning experience allows students to apply their knowledge in a realistic and motivating game context.
Already using Praxar?
Available Praxar simulations
Game-based learning allows students to experience the material being taught in a fun, concrete, and realistic context.
Marketing
This interactive simulation offers your students the unique opportunity to lead the marketing department of a major video game publisher. They will face many challenges and have the opportunity to use essential marketing concepts.
The students will be invited to identify the needs of several market segments. The essential concepts of an introductory marketing course are covered in the simulation: strategic segmentation, product life cycle, marketing mix (4Ps), product management, and customer service.
Business
This interactive simulation offers your students a unique opportunity to run a small manufacturing business. As General Managers, they will face many challenges of a growing small and medium-sized enterprise (SME), in all the major business functions.
The students will develop the essential management skills to lead a growing SME. Decisions to be made cover the four main functions of a young company: marketing, production, human resources management, and finance.
Management
Give your students the opportunity to manage a golf course and its three profit centers. As General Managers, they will have to evaluate investment projects, supervise virtual managers, and, above all, be profitable while presenting a great social and environmental score. Students will be actively involved in the key functions of management:
- STRATEGY: Determine the positioning of the offer in a highly competitive market.
- PLANNING: Develop the annual resource deployment plan and validate the budget.
- ORGANIZATION: Oversee three profit centers and ensure their strategic coherence. Make decisions related to business functions.
- DECISION MAKING: Manage two major investment projects.
- CONTROL: Analyze results, measure deviations from objectives, and make appropriate corrections.
Accounting Cycle
Challenge your students with this rock climbing company internship. Under the supervision of the company’s accountant, they will be able to apply the knowledge acquired in class in a virtual and interactive world designed specifically for an introduction to the accounting cycle.
Our platform features a unique approach that engages students regardless of their academic path.
- Multimedia support throughout the learning process.
- Mini-games unlocking access to different reference tools.
- Data entry assistance that allows the student to progress in the simulation without ever being blocked.
Financial Accounting
This engaging and user-friendly portal allows students to validate their understanding of financial statements and consolidate their learning from theory to practice.
Our platform presents a unique approach that engages students and keeps them motivated. Game-based learning allows them to experience the subject matter in a playful, concrete, and realistic context. The targeted skills are:
- UNDERSTAND the impact of a company’s operations on the financial statements and
LEARN the basic principles underlying the preparation of financial statements.
Data sheet financial statements - ANALYZE and INTERPRET financial statements using ratios.
Data sheet financial analysis - DEVELOP a budget based on historical data and objectives.
Data sheet budgeting
Added value for instructors in administration
Engage your students with creative and playful teaching methods. Praxar makes it possible to apply theoretical learning and enrich your lessons without overwhelming you.
- Ease of use
- Platform flexibility
- Diversified learning tools
- Integrated assessment tools
- Technical support at all times
- Simplified integration
About Praxar
For more than 15 years, Praxar has worked with hundreds of instructors and thousands of college and university students. Today, Praxar is a leader in classroom and distance learning. Praxar simulations offer individual and team experiences for college and university levels. As a trusted partner of Pearson, Praxar expands our portfolio with effective simulations for Business students.
Contact us and learn more about our simulations
To discover the Praxar simulations, request a demo access, which will allow you to test the student version. We will then arrange a guided tour of the instructor’s portal to learn about your teaching approach, learning objectives, and expectations.
Please contact your Pearson higher education consultant or send an email to dozenten.service@pearson.de.