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Fred David, Forest David

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, eBook, Global Edition

Auflage 17

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

For undergraduate and graduate courses in strategic management.

This package includes MyLab.

A practical, skills-oriented approach to strategic management

In todays economy, gaining and sustaining a competitive advantageis harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases capturesthe complexity of the current business environment and delivers the latestskills and concepts with unrivaled clarity, helping students develop their owncutting-edge strategy through skill-developing exercises. It offers morecoverage than any other textbook on important issues related to businessethics, social responsibility, global operations, and sustainability one ofthe reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectivelyformulate and implement a strategic plan that can lead to a sustainablecompetitive advantage for any type of business.

Reach every student with MyLab Management

MyLab� empowers you to reach everystudent. This flexible digital platform combines unrivaled content, onlineassessments, and customizable features so you can personalize learning andimprove results, one student at a time.


MyLab Management should only be purchased when required by an instructor.Please be sure you have the correct ISBN and Course ID. Instructors, contactyour Pearson representative for more information.
  • eBook (PDF)
    53,49 €

Produktdetails

Verlagsnummer: 9781292441351
ISBN: 978-1-292-44135-1
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 30.05.2022
Dateigröße in MB: 18.12
Auflage: 17
Sprache: Englisch

Artikelbeschreibung

Forundergraduate and graduate courses in strategic management.

 

Apractical, skills-oriented approach to strategic management

Intodays economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability one of the reasons it is adopted at more than500 colleges and universities worldwide.

 

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Produktfinder