Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of learn by doing materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.

With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.