Sustainable Marketing: Pearson New International Edition PDF eBook

Sustainable Marketing: Pearson New International Edition PDF eBook

Brand Gap, The: Revised Edition

Brand Gap, The: Revised Edition

Glen Cameron, Bryan Reber, Dennis Wilcox

Public Relations: Strategies and Tactics, PDF ebook, Global Edition

Auflage 11

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

The full text downloaded to your computer

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  • make highlights and notes as you study
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  • eBook (PDF)
    49,21 €

Produktdetails

Verlagsnummer: 9781292066264
ISBN: 978-1-292-06626-4
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 16.01.2015
Dateigröße in MB: 15.45
Auflage: 11
Sprache: Englisch

Artikelbeschreibung

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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