Features of Pearson eText for the 8th Edition

Master today's key marketing concepts and create vibrant, interactive communities of consumers.

Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

Extend learning beyond the classroom with Pearson eText an easy-to-use digital textbook.

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• Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes.
• Get organised and get results. Students can customise how they study and add their own notes, bookmarks, and highlights directly in their eText.
• Study in a flash. Students can use pre-built flashcards or create their own to study how they like.

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• Read online or offline. With the mobile app, you and your students can access your eText anytime, even offline.
• Listen anywhere. Learners can listen to the audio version of their eText for most titles, whether at home or on the go.
• Watch and learn. Videos and animations within the eText bring tricky concepts to life (available in selected titles).

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