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Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Marketing for Hospitality and Tourism, Global Edition

Auflage 8

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

  • eBook (PDF)
    51,35 €
  • Buch
    68,47 €

Produktdetails

Verlagsnummer: 9781292363516
ISBN: 978-1-292-36351-6
Produkttyp: Buch
Verlag: Pearson
Erscheinungsdatum: 13.04.2021
Seiten: 688
Vorgängertitel: 9781292156156
Auflage: 8
Sprache: Englisch

Artikelbeschreibung

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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