Vaughan Evans

Key Strategy Tools

Auflage 2
Empowers managers with over 88 key strategic tools to ensure both short-term and long-term success for their business.

This user-friendly manual will help you cherry-pick those strategic tools most relevant to your business, slotting in each of 88 models and techniques to the relevant step in a straight forward strategy development process, the Strategy Pyramid.  Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic tools you need and, most importantly, how and when to apply them and when to be wary.

Produktdetails

Verlagsnummer: 9781292328355
ISBN: 978-1-292-32835-5
Produkttyp: eBook (Kortext PDF)
Verlag: FT Publishing International
Erscheinungsdatum: 17.07.2020
Dateigröße in MB: 8.03
Auflage: 2
Sprache: Englisch

Artikelbeschreibung

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.

Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.



This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.



The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.