MyMarketingLab -- Instant Access -- for Marketing: An Introduction, Global Edition

MyMarketingLab -- Instant Access -- for Marketing: An Introduction, Global Edition

Customer Service: Pearson New International Edition PDF eBook

Customer Service: Pearson New International Edition PDF eBook

Edwin Duerr, Gerald Albaum, Jesper Strandskov, Alexander Josiassen, Michael Polonsky

International Marketing and Export Management PDF eBook

Auflage 8

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

 

The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    53,49 €

Produktdetails

Verlagsnummer: 9781292016955
ISBN: 978-1-292-01695-5
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 07.06.2016
Dateigröße in MB: 14.47
Auflage: 8
Sprache: Englisch

Artikelbeschreibung

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

 

The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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