This Element is an ecerpt from Presenting to Win: The Art of Telling Your Story (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

The world’s #1 corporate presentation consultant teaches 7 proven techniques for grabbing your audience from the get-go--and never letting go!

Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. If you were to launch into your presentation at full speed, describing your product, service, or technology, you’d vault ahead of them. Instead, capture them immediately, with an Opening Gambit....