Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management
Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management
This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.
Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:
- Recognise, define, test and exploit business opportunities
- Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
- Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses
- Establish a proper ethical and legal foundation for the business concept
- Succinctly and effectively demonstrate your concept’s viability to a potential funder
- Organise and manage human and social capital -- including resources provided by your family
Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organisation, or succeed as a self-employed professional.
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- eBook (Kortext PDF) 42,79 €
- eBook (Kortext ePub) 80,04 €
Produktdetails
Artikelbeschreibung
This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.
The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.