Marketing Communications PDF eBook

Marketing Communications PDF eBook

Social Media Marketing: Pearson New International Edition PDF eBook

Social Media Marketing: Pearson New International Edition PDF eBook

Naresh Malhotra

Essentials of Marketing Research PDF eBook, Global Edition

Auflage 1

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research


Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.


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  • eBook (PDF)
    53,49 €

Produktdetails

Verlagsnummer: 9781292075143
ISBN: 978-1-292-07514-3
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 23.01.2015
Dateigröße in MB: 15.65
Auflage: 1
Sprache: Englisch
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