Essentials of Entrepreneurship and Small Business Management, eBook, Global Edition
The full text downloaded to your computer
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Upon purchase, you will receive via email the code and instructions on how to access this product.
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.