Essentials of Entrepreneurship and Small Business Management, Global Edition
Essentials of Entrepreneurship and Small Business Management, Global Edition
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For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
Also available in MyLab® Entrepreneurship.
- eBook (Kortext PDF) 58,10 €
Produktdetails
Artikelbeschreibung
Develop the necessary skills and knowledge for successful business management
Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.
Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.
Pair this text with MyLab® Entrepreneurship.
MyLab is the teaching and learning platform that empowers you to reach every student.
If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:
9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9thEdition plus MyLab Entrepreneurship with Pearson eText.
Package consists of:
- 9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition
- 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship
- 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition Pearson eText
MyLab®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.