Kenneth Laudon, Kenneth C. Laudon, Carol G. Traver

E-Commerce 2021-2022: Business, Technology and Society, Global Edition

Auflage 17

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

MyLab® MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Produktdetails

Verlagsnummer: 9781292424903
ISBN: 978-1-292-42490-3
Produkttyp: eBook (Kortext ePub)
Verlag: Pearson
Erscheinungsdatum: 01.02.2022
Dateigröße in MB: 21.47
Auflage: 17
Sprache: Englisch

Artikelbeschreibung

For courses in e-commerce. 
 

The most up-to-date, comprehensive overview of e-commerce today 
Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.