This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

 

Guide your audiences inexorably towards action, by organizing your presentations so audiences can follow them smoothly, and understand how every part fits together!

 

Your job as a presenter is to navigate for your audience: to clarify the relationships among all parts of your story, and make it easy for them to follow. There are proven techniques for sequencing ideas logically to create a lucid and persuasive presentation. These techniques are called Flow Structures....