Build Your Community
Auflage 1
Your customers are overwhelmed: they avoid your advertising, ignore your emails, and don’t engage with your tweets. Yet, they also expect you to respond to their every need instantly and personably.
Build Your Customer Community, explains how you can harness their passion and expertise so you can cut support costs by up to 100%, generate millions of dollars in new business, and double customer spending.
- eBook (Kortext PDF) 8,55 €
- eBook (Kortext ePub) 16,04 €
Produktdetails
Verlagsnummer: 9781292330013
ISBN: 978-1-292-33001-3
Produkttyp: eBook (Kortext ePub)
Verlag: Pearson Business
Erscheinungsdatum: 11.05.2021
Dateigröße in MB: 2.24
Auflage: 1
Sprache: Englisch
Artikelbeschreibung
A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:
Start from scratch and attract your first members.
Find and design the perfect platform for your community.
Keep members engaged, sharing expertise, and helping each other.
Create a magnetic community culture unique from any other online destination.
Position you and your organisation at the center of your field.
Budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles and tactics he has used to help over 300
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
