Marketing Management, Global Edition

Marketing Management, Global Edition

Brand Gap, The: Revised Edition

Brand Gap, The: Revised Edition

Diane Martin, John Schouten

Sustainable Marketing: Pearson New International Edition PDF eBook

Auflage 1

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.  
 

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  • eBook (PDF)
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Produktdetails

Verlagsnummer: 9781292054308
ISBN: 978-1-292-05430-8
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 03.10.2013
Dateigröße in MB: 6.58
Auflage: 1
Sprache: Englisch
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