Marketing: An Introduction eBook PDF

Marketing: An Introduction eBook PDF

Retail Management, eBook, Global Edition

Retail Management, eBook, Global Edition

David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

Selling and Sales Management PDF eBook

Auflage 11
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

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  • eBook (PDF)
    57,77 €

Produktdetails

Verlagsnummer: 9781292205052
ISBN: 978-1-292-20505-2
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 22.04.2019
Dateigröße in MB: 3.68
Auflage: 11
Sprache: Englisch
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