Advertising & IMC: Principles and Practice, eBook, Global Edition

Advertising & IMC: Principles and Practice, eBook, Global Edition

Principles of Marketing PDF eBook

Principles of Marketing PDF eBook

Naresh Malhotra

Marketing Research: An Applied Orientation, Global Edition

Auflage 7
For undergraduate and graduate courses in marketing research.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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  • eBook (PDF)
    57,77 €


Verlagsnummer: 9781292265919
ISBN: 978-1-292-26591-9
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 18.02.2019
Dateigröße in MB: 34.31
Auflage: 7
Sprache: Englisch