Margeting Management, 4th edn, eBook PDF

Margeting Management, 4th edn, eBook PDF

Consumer Behavior, eBook, Global Edition

Consumer Behavior, eBook, Global Edition

Christopher Lovelock, Jochen Wirtz, Patricia Chew

Essentials of Services Marketing, eBook

Auflage 3

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Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

  • eBook (PDF)
    57,77 €


Verlagsnummer: 9781292090061
ISBN: 978-1-292-09006-1
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 26.09.2018
Dateigröße in MB: 54.09
Auflage: 3
Sprache: Englisch