Pearson unterstützt die Ukraine. Wir stehen hinter allen Ukrainerinnen und Ukrainern. Mehr erfahren >>
Wird geladen …
Mark Saunders, Philip Lewis, Adrian Thornhill

Research Methods for Business Students ebook

Auflage 8

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The fully revised 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    49,21 €

Produktdetails

Verlagsnummer: 9781292208794
ISBN: 978-1-292-20879-4
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 17.05.2019
Dateigröße in MB: 39.98
Auflage: 8
Sprache: Englisch

Artikelbeschreibung

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

 

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8th edition you will discover:

ü  Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü  New cases using up-to-date scenarios at the end of each chapter

ü  Boxed examples throughout of research methods in the news, from student research and in published management research

ü  A glossary of clear definitions of over 700 research-related terms

ü  Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü  Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü  Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

 

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Produktfinder