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Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing, Global Edition

Auflage 4

For undergraduate courses inservices marketing

Learn how to create value throughcustomer connections and engagement

As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms.
  • eBook (PDF)
    58,84 €

Produktdetails

Verlagsnummer: 9781292425160
ISBN: 978-1-292-42516-0
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 02.06.2022
Dateigröße in MB: 203.76
Auflage: 4
Sprache: Englisch

Artikelbeschreibung

Forundergraduate courses in services marketing

As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentialsof Services Marketing, 4e, captures the reality of todaysworld, incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designedto provide a crisp introduction to key topics in the field, this book placesmarketing issues within a broader general management context and shows therelationships between the marketing, operations, IT, and human resourcesfunctions in service firms.

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