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Strategic Marketing: Pearson New International Edition PDF eBook
Auflage 1
For highly applied undergraduate and graduate marketing management or strategy courses.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- eBook (PDF) 49,21 €
Produktdetails
Verlagsnummer: 9781292033846
ISBN: 978-1-292-03384-6
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 27.08.2013
Dateigröße in MB: 3.98
Auflage: 1
Sprache: Englisch
Artikelbeschreibung
For highly applied undergraduate and graduate marketing management or strategy courses.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.