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Todd Mooradian, Kurt Matzler, Larry Ring

Strategic Marketing: Pearson New International Edition PDF eBook

Auflage 1
For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

  • eBook (PDF)
    49,21 €

Produktdetails

Verlagsnummer: 9781292033846
ISBN: 978-1-292-03384-6
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 27.08.2013
Dateigröße in MB: 10.99
Auflage: 1
Sprache: Englisch

Artikelbeschreibung

For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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