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Strategic Marketing: Pearson New International Edition PDF eBook
Auflage 1
For highly applied undergraduate and graduate marketing management or strategy courses.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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eBook (PDF)
49,21 €
Produktdetails
Verlagsnummer:
9781292033846
ISBN:
978-1-292-03384-6
Produktform:
eBook (PDF)
Verlag:
Pearson International
Erscheinungsdatum:
27.08.2013
Dateigröße in MB:
10.99
Auflage:
1
Sprache:
Englisch