Strategic Brand Management eBook

Strategic Brand Management eBook

Digital Marketing PDF eBook

Digital Marketing PDF eBook

Gerald Manning, Michael Ahearne, Barry Reece

Selling Today: Partnering to Create Value PDF ebook, Global Edition

Auflage 13

For courses in Sales and Personal Selling.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.

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  • eBook (PDF)
    54,56 €


Verlagsnummer: 9781292065243
ISBN: 978-1-292-06524-3
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 23.01.2015
Dateigröße in MB: 12.05
Auflage: 13
Sprache: Englisch