Innovation Management and New Product Development eBook PDF_o6

Innovation Management and New Product Development eBook PDF_o6

MyMarketingLab -- Instant Access -- for Marketing: An Introduction, Global Edition

MyMarketingLab -- Instant Access -- for Marketing: An Introduction, Global Edition

Ronald Bush, Alvin Burns

Marketing Research, eBook, Global Edition

Auflage 8

For courses in global marketing.

 

Marketing Research: The Fundamentals

The 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data.

 

This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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  • eBook (PDF)
    56,70 €

Produktdetails

Verlagsnummer: 9781292153278
ISBN: 978-1-292-15327-8
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 05.10.2016
Dateigröße in MB: 8.82
Auflage: 8
Sprache: Englisch
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