Contemporary Logistics, eBook, Global Edition

Contemporary Logistics, eBook, Global Edition

Marketing: Real People, Real Decisions PDF eBook_o3

Marketing: Real People, Real Decisions PDF eBook_o3

Elnora Stuart, Michael Solomon, Greg Marshall

Marketing: Real People, Real Choices, eBook, Global Edition

Auflage 9

For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    57,77 €

Produktdetails

Verlagsnummer: 9781292221106
ISBN: 978-1-292-22110-6
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 09.11.2017
Dateigröße in MB: 23.59
Auflage: 9
Sprache: Englisch
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