Services Marketing, eBook, Global Edition

Services Marketing, eBook, Global Edition

Essentials of Marketing PDF eBook

Essentials of Marketing PDF eBook

Russ Winer, Ravi Dhar

Marketing Management: Pearson New International Edition PDF eBook

Auflage 4
For undergraduate and graduate Marketing Management courses.

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University—one of the world's leading scholars in behavioral decision-making—as a new coauthor.

The full text downloaded to your computer

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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    49,21 €


Verlagsnummer: 9781292036588
ISBN: 978-1-292-03658-8
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 28.08.2013
Dateigröße in MB: 49.55
Auflage: 4
Sprache: Englisch