Brand Gap, The: Revised Edition

Brand Gap, The: Revised Edition

Global Marketing, Global Edition

Global Marketing, Global Edition

Kevin Keller, Philip Kotler

Marketing Management eBook, Global Edition

Auflage 15

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best  of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The full text downloaded to your computer

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  • eBook (PDF)
    62,05 €

Produktdetails

Verlagsnummer: 9781292092713
ISBN: 978-1-292-09271-3
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 06.07.2015
Dateigröße in MB: 45
Auflage: 15
Sprache: Englisch
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