Integrated Advertising, Promotion, and Marketing Communication, eBook, Global Edition

Integrated Advertising, Promotion, and Marketing Communication, eBook, Global Edition

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, eBook, Global Edition

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, eBook, Global Edition

Chris Fill, Sarah Turnbull

Marketing Communications PDF eBook

Auflage 8
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

The 8th Edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

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  • eBook (PDF)
    51,35 €

Produktdetails

Verlagsnummer: 9781292235011
ISBN: 978-1-292-23501-1
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 07.06.2019
Dateigröße in MB: 31.96
Auflage: 8
Sprache: Englisch
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