Marketing: An Introduction, eBook, Global Edition

Marketing: An Introduction, eBook, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Gary Armstrong, Philip Kotler, Marc Opresnik

Marketing: An Introduction, Global Edition

Auflage 14
For undergraduate principles of marketing courses.

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
  • Buch
    74,89 €

Produktdetails

Verlagsnummer: 9781292294865
ISBN: 978-1-292-29486-5
Produktform: Buch
Verlag: Pearson International
Erscheinungsdatum: 19.07.2019
Seiten: 680
Auflage: 14
Sprache: Englisch
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