Essential guide to marketing planning PDF eBook

Essential guide to marketing planning PDF eBook

Retail Marketing Management PDF eBook

Retail Marketing Management PDF eBook

Roger Best

Market-Based Management: Pearson New International Edition PDF eBook

Auflage 6
For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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  • eBook (PDF)
    55,63 €


Verlagsnummer: 9781292033716
ISBN: 978-1-292-03371-6
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 27.08.2013
Dateigröße in MB: 26.37
Auflage: 6
Sprache: Englisch