Writing & Speaking at Work: Pearson New International Edition PFD eBook

Writing & Speaking at Work: Pearson New International Edition PFD eBook

Marketing Communications PDF eBook

Marketing Communications PDF eBook

Donald Baack, Kenneth Clow

Integrated Advertising, Promotion, and Marketing Communication, eBook, Global Edition

Auflage 8

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This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

  • eBook (PDF)
    57,77 €


Verlagsnummer: 9781292222752
ISBN: 978-1-292-22275-2
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 08.09.2017
Dateigröße in MB: 59.45
Auflage: 8
Sprache: Englisch