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THE BRAND GAP

Marketing Management, Global Edition

Marketing Management, Global Edition

Warren Keegan

Global Marketing Management eBook: International Edition

Auflage 8

For courses in International Marketing and Global Marketing.

 

This is the leading MBA text in international marketing—with comprehensive cases.

 

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    55,63 €

Produktdetails

Verlagsnummer: 9780273775706
ISBN: 978-0-273-77570-6
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 06.11.2013
Dateigröße in MB: 3.64
Auflage: 8
Sprache: Englisch

Artikelbeschreibung

For courses in International Marketing and Global Marketing.

 

This is the leading MBA text in international marketing—with comprehensive cases.

 

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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