Marketing Management eBook, Global Edition

Marketing Management eBook, Global Edition

eBook Instant Access – for Consumer Behaviour, Global Edition

eBook Instant Access – for Consumer Behaviour, Global Edition

Mark Green, Warren J. Keegan

Global Marketing, Global Edition

Auflage 9

For courses in global marketing.

 

Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

 

Students have consistently praised Global Marketing for its simple, readable language and clarity. The 9th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

  • Buch
    74,89 €

Produktdetails

Verlagsnummer: 9781292150765
ISBN: 978-1-292-15076-5
Produktform: Buch
Verlag: Pearson
Erscheinungsdatum: 24.05.2016
Seiten: 624
Nachfolgetitel von: 9781292017389
Auflage: 9
Sprache: Englisch
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