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Leon Schiffman, Leslie Kanuk

eBook Instant Access – for Consumer Behaviour, Global Edition

Auflage 11

For undergraduate and graduate consumer behaviour courses.

The text that set the standard for consumer behaviour study.

Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you will receive via email the code and instructions on how to access this product.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

  • eBook (PDF)
    49,21 €

Produktdetails

Verlagsnummer: 9780273787327
ISBN: 978-0-273-78732-7
Produkttyp: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 04.09.2014
Dateigröße in MB: 85.47
Auflage: 11
Sprache: Englisch

Artikelbeschreibung

For undergraduate and graduate consumer behaviour courses.

The text that set the standard for consumer behaviour study.

Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Produktfinder