Essentials of Marketing PDF eBook

Essentials of Marketing PDF eBook

Marketing Plan Handbook: Pearson New International Edition PDF eBook

Marketing Plan Handbook: Pearson New International Edition PDF eBook

William Wells, Sandra Moriarty, Nancy Mitchell

eBook Instant Access – for Advertising & IMC: Principles and Practice, Global Edition

Auflage 10

For introductory courses in advertising

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.


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  • eBook (PDF)
    49,21 €


Verlagsnummer: 9781292019956
ISBN: 978-1-292-01995-6
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 17.04.2015
Dateigröße in MB: 60.07
Auflage: 10
Sprache: Englisch