E-Commerce 2020–2021: Business, Technology and Society, eBook, Global Edition

E-Commerce 2020–2021: Business, Technology and Society, eBook, Global Edition

Business in Action, eBook, Global Edition

Business in Action, eBook, Global Edition

Gary Armstrong

Principles of Marketing, eBook, Global Edition

Auflage 18
For principles of marketing courses that require a comprehensive text.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

The full text downloaded to your computer

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  • eBook (PDF)
    55,63 €

Produktdetails

Verlagsnummer: 9781292341200
ISBN: 978-1-292-34120-0
Produktform: eBook (PDF)
Verlag: Pearson
Erscheinungsdatum: 10.03.2020
Dateigröße in MB: 45.66
Auflage: 18
Sprache: Englisch

Artikelbeschreibung

For principles of marketing courses that require a comprehensive text.

 

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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