Naresh Malhotra

Basic Marketing Research: Pearson New International Edition PDF eBook

Auflage 4

 

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

 

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  • eBook (PDF)
    49,21 €

Produktdetails

Verlagsnummer: 9781292033785
ISBN: 978-1-292-03378-5
Produktform: eBook (PDF)
Verlag: Pearson International
Erscheinungsdatum: 27.08.2013
Dateigröße in MB: 15.06
Auflage: 4
Sprache: Englisch
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